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Is it worth encouraging your members to visit their health club more frequently? Dr Melvyn Hillsdon does the sums based on the latest data and findings from the TRP 10,000 survey
HCM Handbook 2016
Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey
HCM issue 11 2015
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a
platform to discuss the future trends within the thriving boutique sector.
news •
20 Feb 2020
Does personal training increase member retention? Dr Melvyn Hillsdon offers insight and analysis based on his ongoing research
HCM issue 4 2015
New research shows there is a simple trick to
extending health club membership life by four
times.
product innovation •
19 Jul 2017
Looking for a software solution to track
memberships while increasing client numbers and
revenue?
product innovation •
29 Aug 2017
A report outlining membership habits and retention in the fitness sector will be released at the Sweat
2020 event next week.
news •
14 Feb 2020
Paul Bedford identifies patterns of member behaviour as gyms reopen
HCM issue 6 2021
During lockdown clients have had more time to self-reflect than ever before. As a result,
many are prioritising mental health and incorporating activity into their day to improve
overall wellbeing.
promotion •
05 Jul 2021
Group exercisers versus gym-only exercisers. Who does what, and does this predict retention levels? Dr Melvyn Hillsdon reports
HCM issue 4 2014
Does personal activity tracking impact on retention of gym membership? Dr Melvyn Hillsdon presents his latest research findings
HCM issue 5 2015
In the second of his three-part series on retention and the member journey, Guy Griffiths looks at the ongoing health club member
HCM issue 6 2013
Are your reception staff your most undervalued retention resource? Dr Melvyn Hillsdon investigates
HCM issue 9 2015
Lose weight, tone up, get fit? Is this what your members really want from a club, and how does it affect retention? Melvyn Hillsdon reports
HCM issue 7 2014
Richard Darwin is to step down from his role as CEO of The Gym Group (TGG), remaining
available to support the company until July 2023.
news •
13 Jan 2023
In the final part of his series looking at member retention, Dr Paul Bedford takes a look at the reasons why members leave
HCM issue 3 2014
Which elements of the member journey are most linked to retention levels? Dr Melvyn Hillsdon outlines the findings of the TRP 10,000 report
HCM issue 9 2014
Dr Melvyn Hillsdon investigates the impact that using activity trackers can have on membership retention
HCM issue 9 2016
What forms of communication do your members value? In the second part of his TRP 10,000 series, Dr Melvyn Hillsdon looks at the art of communication
HCM issue 5 2014
Different types of interaction with members affect retention in different ways
HCM issue 7 2016
We take a closer look at the current
group exercise landscape, uncovering
what’s likely to trend in the year ahead
HCM issue 2 2019
Paul Bedford on the best ways to operate in an increasingly competitive market
HCM issue 1 2020
Abigail Harris takes a look at the latest software designed to help members feel a sense of belonging to their gym 'community'
HCM issue 4 2013
Retention expert Paul Bedford
comments on case studies and top tips
from the latest retention research
HCM issue 2 2019
Is the boutique boom reaching the peak of its lifecycle? ukactive CEO Steven Ward asks a panel of experts
HCM issue 3 2019
Members of Gen Z have come of age
and are now some of the most engaged
consumers of fitness. Researchers,
leisure-net, look at the numbers
HCM issue 9 2019
Self-knowledge, a customer-focused
company culture and utilising your data
are key to retaining members, say experts
at this year’s Retention Convention
HCM issue 6 2019
The MD of Fitness First talks to Kate Cracknell about creating new products, new motivations and a whole new vision, as he’s tasked with reinventing the brand as a standalone enterprise
HCM issue 2 2022
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HCM promotional features
Sponsored
“We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing ”
HCM promotional features
Sponsored
Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM promotional features
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GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM promotional features
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University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
McFit, the original budget gym is undergoing
a transformation with a new look and
estate-wide overhaul, as Liz Terry reports
HCM magazine
HCM People
Cristiano Ronaldo
Footballer and entrepreneur“Taking care of your physical and mental health is essential for a fulfilling life”
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
Current vacancies
Director of Operations Active Luton
£61,000 - £64,000 + exceptional pension + excellent benefits
Luton, United Kingdom
Current vacancies
Chief Executive Officer, Mount Batten Centre Mount Batten Group
c£65,000pa + pension + benefits
mount batten centre, plymouth, United Kingdom
Read the latest issue
Featured supplier news
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Sibec EMEA is the Fitness Industry’s premier one-to-one event will be hosted at Fairmont Monte ...
Company profiles
Inspace Fitness is an exciting, fast growing, fitness equipment, gym design and equipment service supplier ...
Catalogue Gallery
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Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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